Product
Products may be described in terms of their features and benefits. Features are product characteristics that deliver benefits; we buy products for their benefits. Stated another way: Features are...
View ArticleTarget Market
The focus of marketing effort is people. The goal is to reach a subset of the population who may be interested in your particular product. That group of people is your target market. The term target...
View ArticlePricing a Service
Step 1. Figure billable hours Very few people can work and bill for 365 days per year. Actually, you're lucky if you bill half that time. You must subtract time for the following: Time off Weekends,...
View ArticlePricing a Product
Step 1. Figure cost x standard markup Standard markup is based on the rate of turnover and seasonal factors. The table below indicates what the markup factor is for various ratios of cost of the goods...
View ArticlePricing a Product or Service
Pricing: Introduction The Starting Point: Calculating Break-Even Calculating Break-Even Revenue Calculating Break-Even Units Pricing for Profit: Cost-Based Pricing Pricing for Profit: Value-Based...
View ArticlePromotion Plan
So you have a product and have set your price. Will the world come running to your doorstep? Not unless people know about your product - you must promote it. Set the stage for sales with a...
View ArticleRelationship Marketing
The selling process is really the beginning of a relationship. In fact, your relationship with a sales prospect, who is now your customer, should continue to grow. It is far less expensive to...
View ArticlePlanning the Cost of a Website
Since resources are limited, review your entire marketing budget to be sure you're not eliminating a proven marketing tool in order to try the Web. You may want to build your web presence in stages so...
View ArticleMeasuring the Success of Your Website
Evaluating the success of your web site can be difficult. Try to track "hits" or numbers of visitors to your site, the number of email messages you receive, and sales attributable to...
View ArticleMeeting Customer Needs
Will you be able to answer email promptly (within a day)? Internet users expect quick responses. Will you keep sufficient quantities of your product line in stock so it can be delivered quickly? Will...
View ArticleTracking Your Results
Establish a method to determine how customers found you and keep track of the results. Some companies routinely ask "How did you hear about us?" of every new customer who phones or...
View ArticleQuestions for Your Web Developer
So how do you find the right designer for you? It seems like everyone is doing Web development work these days, many with no prior experience. The best way to start looking is to cruise the Web and...
View ArticleCould Your Website Actually Be Harming Your Business?
As the old saying goes: You never get a second chance to make a first impression. That statement is especially true when referring to a business website. Customers worldwide are looking for products...
View ArticleDoing Business on the World Wide Web
Many businesses want to get into online marketing, and, certainly, some companies are scoring big sales on the World Wide Web. But many more are failing. What are the businesses that are succeeding...
View ArticleMarketing Communications
Marketing Communications is a term used to describe activities that deliver marketing messages to your target audiences. In other words, it is all the activities you undertake to get your message...
View ArticleMarketing to the Government
Looking for a market for your goods or services? If you haven't considered the government, you may be missing out. The U.S. Federal Government is the largest buyer in the world, while local and state...
View ArticleWhat Does a Successful Website Look Like?
Studying the profiles of businesses that have been successful on the Web may help you evaluate your potential for success. Bookmark quality sites you find, so you can return to them when you begin...
View ArticleThe Need to Clearly Define Objectives Before Building a Website
Why do you want a web site? you will need to define specific objectives or reasons for having a web site, such as those listed below: Provide more information about products or services than is...
View ArticleWhat You Need to Build a Website
Any sound business decision includes a careful analysis of start-up and on-going expenses. Potential expenses you will encounter and resources you will need to develop and maintain a web site are...
View ArticleMarket Research
Market research is the study of markets (or groups of people) you would like to sell your product to. In other words, it is learning about your customers. Who are they? What do they want or need? What...
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